The USAID Trade Central Asia activity provides comprehensive technical assistance to Central Asian entrepreneurs in entering foreign markets. One channel of this support is the Trade Promotion Service Providers (TPSP) Program with the implementation period from May 2022 to September 2025. The TPSP program aims to help Central Asian small and medium-sized enterprises (SMEs) promote their products for export with the help of local consultants.
Directory of Trade Promotion Consultants
Selecting TPSP Program participants based on the applications (Forms 1.1 and 1.2) from consultants and exporters
Training and networking events for exporters and consultants
Partial covering of the costs for consulting services:
Arrange the participation of TPSP members in:
The following training courses will be organized for TPSP participants in 2022:
USAID TCA provides coverage of up to 50% of costs of marketing, networking, branding, and preparation for certification services (ISO/FSSC 22000/HACCP, Oeko-Tex, etc.) related to export promotion, but up to $5,000 for each service. Each SME may apply for two services.
Several services of the same stream can be grouped into one service contract.
– Market Analysis
– Marketing research
– Development of a marketing plan for export
– Export strategy
– Development of brand and packaging design
– Development of brand and promotion concept
– Search for potential buyers and entities for B2B meetings
– Export management services
– Analysis of readiness for certification
– Staff trainings
– Preparation of documents for certification process
To receive one or more types of TPSP technical assistance (training, consulting services, export promotion) SMEs should be accredited by completing Form 1.1. for exporters and Form 1.2. for consultants (see details in the TPSP Application Procedure).
The TPSP technical assistance package for SMEs is provided in stages, meaning that before applying for participation in international fairs, SMEs shall first go through the export preparation stage.
SMEs may engage consultants from Central Asia. The list of accredited consultants who are members of the TPSP Network is available here. Consultants may accordingly offer their services to SMEs from Central Asian countries (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan).
A two-stage payment method shall apply:
TPSP Directory: no restrictions
TPSP Network will provide marketing, branding, networking and preparation for certification services
Consultants and SMEs shall complete the following forms to confirm their intention to participate in the TPSP program:
Within ten working days, the applicant receives confirmation of admission to the TPSP program or rejection of the application in case of non-compliance with TPSP criteria. The decision to admit an applicant to the TPSP program is made by a special commission composed of representatives of export agencies, business associations, chambers of commerce, business development projects (EBRD, etc.), and USAID. After receiving confirmation of admission to the TPSP program, an applicant may apply for one or more types of TPSP technical assistance (training, cost-sharing for consulting services, export promotion):
Subsequently, the process of signing the necessary documents to cover part of the cost of consulting services and participation in foreign events to promote SME exports will be carried out.